Skip links
Executive Leadership Series · 2026

Turning AI
hype into
business value.

Lãnh đạo trong kỷ nguyên AI Chiến lược và tư duy cho nhà điều hành

The premier AI leadership development program in Vietnam, engineered exclusively for the C-suite. Two intensive days where senior leaders move from AI confusion to strategic clarity — walking out with a funded initiative, a readiness assessment, and a framework to lead the transformation on their own terms.

Launching 14/05
Location Ho Chi Minh City
Format 2 days · in person
Faculty Erickson International
The moment

In the next three years, AI will split Vietnamese business into two groups.

The leaders who understand and direct AI early — and those who hand the decisions to vendors and technical teams who don't share the risk. This program is built for the first group. It is the AI leadership development program in Vietnam designed exclusively for executives, grounded in the realities of Vietnamese market, regulation, and capital.

"The question for Vietnamese business leaders isn't whether AI will impact their companies — it's whether they are making informed decisions about AI, or letting vendors and technical teams make those decisions for them."
Đỗ Thị Thu Hà · Deputy General Director, KPMG APAC
What you walk out with

Five tangible outcomes. Two days. Zero theory.

We don't teach AI. We teach executives how to make AI decisions their board, their balance sheet, and their team can live with — and we hand them the artifacts to prove it.

01Clarity

A structured view of what AI can actually do

Separate real capability from hype. Walk out knowing precisely what AI can and cannot reliably deliver in your industry today.

02Initiative

One AI initiative, scoped to your business

Leave with a designed AI project — with realistic ROI analysis and an implementation roadmap built around your organization.

03Governance

A vendor evaluation framework

The exact questions to ask before committing budget to any AI solution, and the criteria that separate signal from vendor theater.

04Readiness

A candid organizational AI assessment

Identify the real gaps in your data, process, and people — before they become the reasons your AI project quietly fails.

05Narrative

A strategic frame for AI conversations

The language to lead AI discussions inside your board, your exec team, and your vendor meetings — without losing control of the direction.

Certification

Certified by Erickson Coaching International

Completion is recognized globally, backed by 45 years of ICF-accredited executive development — the gold standard in coaching.

The journey

A focused, personalized learning path.

Every participant enters a three-part arc — a one-to-one strategic alignment before the workshop, two days of intensive in-person training, and a 1:1 coaching session to lock in the decisions that follow.

1
Before the program

Strategic Alignment Interview

A private session with faculty to map the highest-leverage AI opportunities specific to your organization — so workshop time goes straight into the work, not into warm-up.

3
After the program

1:1 Expert Coaching Session

A private follow-up to pressure-test the initiative you designed, sharpen the business case, and resolve the decisions that emerged since the workshop closed.

Two days · the curriculum

From AI confusion to strategic clarity.

Two days focused tightly on the business problem in front of you — not a generic syllabus. Day one clarifies the landscape; day two designs what you'll actually do about it.

Day 01

AI Thinking & Strategic Positioning

Understand the AI landscape and your organization's position inside it. Close the day knowing the 2–3 highest-potential AI opportunities in your business.

  • The real 2025 AI picture — capability vs hype, what AI can and cannot reliably do
  • Identify the highest-value AI problems in your business: efficiency, decisions, experience, growth
  • How AI is restructuring operations, pricing, and competitive advantage in Vietnam
  • Evaluating vendor AI proposals — the core questions before any budget commitment
  • Point solutions vs. AI-native operations: structural vs. cosmetic transformation
  • AI practice in Vietnam — what the top firms are actually doing, regulatory context, common failures
  • Developing an AI-first lens: viewing every business process as an opportunity surface
2025 AI Landscape Strategic AI Positioning Vietnam Market Opportunity Mapping
Day 02

Initiative Design & Organizational Readiness

Design a real AI initiative for your organization and assess the internal foundations required to ship it — people, process, data.

  • Design an AI project with business discipline: scope, ROI, roadmap, risk — before vendor conversations
  • Process readiness: which workflows are AI-ready today, and which must be standardized first
  • Build, buy, or partner — a practical framework for AI investment decisions
  • People & change management: leading through resistance, building capability, sustaining momentum
  • Working effectively with your internal technical team — the right questions, the right control
  • Building the AI business case for a Vietnamese board: vendor diligence, data, legal risk
  • Data readiness — what you have, what you need, and the barriers between them
  • Close the day: a designed AI initiative plus an organizational readiness gap analysis
AI Initiative Design Build vs. Buy Data & Process Readiness AI Readiness Assessment
Faculty

A world-class, local-context faculty.

Two voices rarely in the same room: a global AI integration practitioner and Vietnam's senior public-and-private advisory lead at KPMG. International methodology, local reality.

PG

Paul Gossen, PCC

Co-Founder, Colaborix AI · Master Trainer, Erickson

One of the few coaches fluent in both 22 years of organizational transformation and hands-on AI integration. Paul operates at the intersection of leadership thinking and measurable AI outcomes — what actually happens inside organizations when they try to adopt AI.

3,300+
Hours trained
100+
Transformations led
22+
Years experience
4
Continents taught

Đỗ Thị Thu Hà, FCCA FCPA

regional leader government & public sector advisory · KPMG APAC

Regional Leader, Government & Public Sector Advisory, KPMG Asia Pacific. Over 20 years across Vietnam's most complex business and government environments — CEOs, SOE leaders, international investors, and increasingly, boardroom AI & data governance.

20+
Years at KPMG
100+
Advisory engagements
30+
Years experience
APAC
Regional remit
"
Transformation almost always fails in the thinking layer, not the technology layer. Leaders cannot direct what they don't fully understand — and teams cannot be led into a change that was never properly framed. Paul Gossen · Master Trainer, Erickson Coaching International
For whom

Become the leader your team is waiting for.

The program is exclusively designed for executives who carry the strategic, capital, and transformation weight of AI inside their organization — not spectators, and not delegates.

CEOs, COOs, and senior business leaders watching AI move fast and wanting a structured, no-nonsense view of how to lead it.
Executives currently evaluating AI investments, vendor pitches, or internal capability proposals.
Leaders planning a digital transformation in the next 12 months and unwilling to outsource direction to their vendors.
Organizations that have experimented with AI tools but lack a clear strategic framework to scale the work.
Directors and senior managers responsible for strategy, investment decisions, and the operating reality of change.
Investment

Priced for the outcome, not the hours.

One flat fee. No packages, no tiers. The full arc — alignment interview, two training days, and private 1:1 coaching — plus the artifacts that leave with you: a designed AI initiative, an opportunity map, a readiness assessment, and certification from Erickson Coaching International.

Individual
Executive Seat
One participant · one project
Program fee
15,000,000
Per executive · all-inclusive
1h
Align
15h
Training
1h
Coaching
Pre-program alignment interview
2 training days with Paul Gossen & Đỗ Thị Thu Hà
AI initiative design session
Organizational AI opportunity map
AI readiness assessment report
Program materials & frameworks
Erickson certificate of completion
Reserve Seat
75k+
Leaders trained
217
Cities worldwide
45
Years of excellence
Enrollment open · May 14, HCMC

Secure your seat. Experience the shift.

A small cohort. A sharp agenda. Real executives working on real decisions. Join leaders worldwide who are redefining leadership through coaching — in the moment AI makes it matter most.




This website uses cookies to improve your web experience.
Explore
Drag